Jul 31, 2022
In Messages & Memories for Harry
According to Xiaomi's financial report for the third quarter of 2020, Xiaomi's total revenue was 72.2 billion, of which nearly a quarter of the revenue came from Xiaomi IoT and its lifestyle shopping platform "Xiaomi Youpin". Under the background of the era country email list of new consumption and new retail, in the fiercely competitive e-commerce industry under the increasing cost of customer traffic, shrinking incremental market, and stock market games, why Xiaomi Youpin can rise rapidly in just 3 years of establishment? Have a place in the e-commerce industry? This article will give you an in-depth understanding of the operation logic of this company and the boutique e-commerce industry by analyzing the perspective of Xiaomi Youpin. This article will analyze the following aspects: In the context of the new consumption era, the competition in the e-commerce industry is becoming more and more intense, and the e-commerce industry is constantly being refined, resulting in high-quality e-commerce. Quality e-commerce is different from traditional e-commerce. By penetrating upstream manufacturing and supply chain management, it reduces intermediate links. , Strengthen the platform's dominance in product selection, rely on data technology to improve the response speed of the supply side to changes in market demand, etc., improve the quality of products on the whole site, and provide consumers with cost-effective products. E-commerce model. The core is to make two optimizations: the first point is to shorten the path from manufacturers to consumers; the second point is to endorse domestic manufacturers by means of "selected" and "strictly selected", accelerating their establishment. Private label process. Xiaomi Youpin is a typical representative of success in this industry. What kind of industry background did Xiaomi Youpin grow up in? Why quality e-commerce can quickly occupy a place in the e-commerce industry? Since the e-commerce industry is an industry that is deeply affected by macro factors, this section will use the PEST model analysis method to analyze the entire industry. 1.1 Politics level In December 2016, the Ministry of Commerce issued the "Thirteenth Five-Year" Development Plan for E-commerce, which proposed to "encourage the development of high-quality e-commerce and brand e-commerce, and further play the positive role of e-commerce in guiding production and consumption". Under the new model and new format, the national policy encourages the development of high-quality e-commerce, which further promotes the In August 2018, the "E-commerce Law of the People's Republic of China" proposed that the state should encourage the development of new forms of e-commerce, innovate business models, promote the research and development, promotion and application of e-commerce technologies, promote the construction of an e-commerce integrity system, and create an environment conducive to the innovation and development of e-commerce. Market environment, give full play to the important role of e-commerce in promoting high-quality development, meeting people's growing needs for a better life, and building an open economy. In January 2019, the E-commerce Law came into effect, regulating the operation of the e-commerce market. In November 2020, the "14th Five-Year Plan" proposed to improve the consumption environment, focus on quality brands, promote the development of consumption towards green, healthy and safe, and encourage the development of new consumption models and new formats. It can be seen that the state encourages and supports the development of the e-commerce industry in terms of policies, and encourages the development of new consumption models and new formats, which promotes the development of the e-commerce industry and encourages the development of e-commerce to new formats and new models. The development of quality e-commerce in different fields has ushered in development opportunities.